Luke Anthony Houghton

Digital Consboaouq

A blue piece of paper on a desk with a series of logos on it and surrounded by stationery. — **Experience is an extension of understanding.**

Being a digital consultant has provided me with an understanding of the advantages of integrating ideology, technology & iconology with business; and so this involves experiences of original thinking for futuristic development.

Some personal details.

I have spent many years of my life in Romford, within Essex (England), but now currently live in the southwest of Spain, in the Alicante province. I am half Polish, my favourite number is 7, I play a tonne of golf and I am a video game fanatic. Home fitness is my go-to fix, although I do dabble in wine experimenting whilst being a coffee aficionado and craving spicy food at least once a week.

Being a versatile professional.

Education & experience are two very different mediums that co-exist in defining how business applications succeed. What makes me versatile are the facts that I have a wide array of skill-sets applicable in a wide range of business functions.

My scientific background, composed of Applied Science, Forensics & BSc Biochemistry, during my college and university days beneficially impacted my personality & thought processes.
Additionally, my 10 years of retail work experiences, amalgamated of upper-echelon management, has aided me in methodical maintenance & future planning.
Meanwhile, spending over 6 years of self-learned business studies, graphic design, animations, website development & much more have guaranteed my understanding & respect for improving the success rate for brands. Now, I am a digital consultant, and I know how the world works in diverse departments of the business.

Understanding and experience.

Since 2008 I have been actively learning something new every week, from work experience, educational input, self-taught skills and everyday observations. The need to start my own business back in 2013 had led me to learn how to design and develop an efficient business model over the years.

My role has responsibility for frontend designing, coding and modifying websites, from layout to function and according to a client's specifications. I strive to create visually appealing sites that feature user-friendly design and clear navigation. Implementing a UI/UX focus has led me to gather & evaluate user requirements while illustrating design concepts using storyboards, process flows and sitemaps. The most important, yet forgotten elements of a website are the user interface elements, like menus, tabs and widgets.
As a minimalist graphic designer, I create visual concepts, using computer software and sometimes by hand, to communicate ideas that inspire, inform, and captivate consumers. I develop overall layouts and production designs for applications such as advertisements, brochures, magazines, reports, and so much more.
I am always busy producing marketing copy to advertise products, writing blog posts about industry-related topics and promoting content on social media. Being a content creator includes digital publishing and generating traffic & potential leads for new business.
Handling an array of marketing strategies for business allows me to control success in regard to specific objectives. Co-ordinating marketing campaigns with sales activities, overseeing the company’s marketing budget, creating & publicising marketing materials in line with marketing plans, and managing with improved lead generation campaigns while measuring results, along with many more duties focussed on customer-business relations.
As a modern business advisor, I am responsible for planning and executing business strategies to improve efficiency in the operational and financial management of businesses. I prepare budgets, advise on projects and marketing, and perform risk analysis.
I enjoy analysing. More so, I enjoy identifying defects in business models and operations. I conduct research, investigate workflows, business procedures, and recommend changes. I work to ensure that businesses are following compliance standards and regulations.
Creating, maintaining and updating system database architectures is a new key focus of mine. I am responsible for data gathering while designing, developing, testing, implementing and maintaining new and existing databases. I create management methods and systems to access efficiently stored information. Once I initialise collecting and handling data, I can finalise improving business processes, effectively manage data, create reports and suggest future functional requirements.