Evaluate the income from website traffic or vice versa.

Determine how efficient a business is through Net Profit and Equity.

Calculate both the profitability and efficiency of a business.

Measure the economic growth, overall productivity and organisation within a business.

Calculate a budget by observing the benefits and ROI.

Develop a budget breakdown to plan out monthly expenses.

Calculate the cost of 1,000 advertisement impressions on one web page.

Calculate the profit or loss on an investment.

Calculate the return on invested capital.

Analyze the whole process of internet marketing and sales, from ad views to actual sales and return on investment.

Calculate and measure the value of market concentration in a particular industry.